The challenge
In most African cities, the last mile is not a parcel to a front door. It is the small, frequent loads that keep kiosks, pharmacies, bakeries, restaurants, and market stalls stocked. Around 90% of everyday retail in the region goes through small businesses and micro retailers.
A load no vehicle fits
A motorbike needs to make several trips or overload, risking accidents and damaged goods. A van or small truck is too big and too costly, and often runs half empty. Petrol tricycles are expensive to fuel and maintain. Small businesses absorb the cost, and families pay it at the counter.
A climate and health problem
Why imports alone fall short
Electric vehicles cost far less to run, but imported ones often end up idle. Parts and trained technicians can be months away; charging is unreliable and eats up vehicle uptime, and small businesses cannot afford to buy a vehicle or hire a driver. The other half is the parts, people, energy, and software that keep it working.
Why now
| Trend | Evidence |
|---|---|
| Fuel keeps rising | Petrol in Arusha, Tanzania reached TZS 4,186 a litre in October 2026, more than double its 2016 price |
| Batteries and solar keep getting cheaper | Lithium-ion pack prices are down 70% since 2016, to about US$81 per kWh for LFP packs (BloombergNEF); solar modules are down 60% (IRENA) |
| The technology is proven at scale | About 10 million electric two- and three-wheelers were sold worldwide in 2024; in India, 57% of new three-wheelers were electric (IEA) |
| Electric already wins on running cost | Our electric energy costs about TZS 15 per km, against about TZS 167 for a petrol cargo tricycle |
The opportunity
Research
Next
Nane Nane Grounds, Njiro Road
Arusha, Tanzania
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